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Guidant Offers Award-Winning Women's Health Care Physician Education
Program
Program Designed to Improve Prevention, Diagnosis and Treatment of
Cardiovascular Disease in Women
Indianapolis, Ind. - October 30, 2002 - Guidant Corporation (NYSE
and PCX: GDT), a world leader in the treatment of cardiac and vascular
disease, today announced that the company has formed an exclusive
partnership with health care consultants Caroline R. Norman, M.D.
and Stephanie Supple, R.N., to develop their award-winning women's
cardiac wellness program Making a Difference - Heart to Heart.
The Making a Difference - Heart to Heart program was first established
by Dr. Norman at North Mississippi Medical Center in Tupelo, Miss.
The program was subsequently implemented at Our Lady of Lourdes
Regional Medical Center in Lafayette, La., in 2000.
"The goal of the Making a Difference - Heart to Heart program
is to focus on education and prevention," stated Dr. Norman,
founder of Heart to Heart. "When physicians are educated regarding
the risks women face, they can instruct patients on prevention,
early diagnosis and early treatment. Combined, these techniques
will improve and lengthen the lives of women with heart disease."
The program's mission is to educate women and health care providers
about the prevalence of heart disease in women, identify women at
risk for heart disease, and intervene in an appropriate manner.
Health care providers participating in the program attend a two-day
preceptorship and are trained on how to implement the program at
their hospitals and medical centers. Additionally, participants
are offered a variety of tools and services through Dr. Norman and
Stephanie Supple to ensure the implementation of the program is
successful. The program will be promoted through Guidant's sales
force to U.S. physicians and hospital customers.
"Guidant is committed to educating physicians about the specific
risks women face regarding cardiovascular disease," said Ginger
Graham, advisor to the president, Guidant Corporation. "Since
1984, more women than men have died from cardiovascular disease
despite an abundance of new treatments and procedures. Experts speculate
that this is due to a lack of awareness among women and their physicians,
and less aggressive use of therapy for women than men. We hope this
program will serve as the basis for increased discussion about cardiovascular
disease between health care providers and their female patients."
Guidant's association with Making a Difference - Heart to Heart
is one of the many partnerships it has launched with women's health
organizations as part of the company's Guidant Reaches Out to Women
(GROW) program. GROW's overall objectives are to establish Guidant
as a leader in the education of women about cardiac and vascular
disease and to partner with health care professionals to expand
cardiovascular care for women. More information regarding women's
cardiovascular health can be found on Guidant's website at www.guidant.com/women.
Guidant Corporation pioneers lifesaving technology, giving an opportunity
for better life today to millions of cardiac and vascular patients
worldwide. The company, driven by a strong entrepreneurial culture
of more than 10,000 employees, develops, manufactures and markets
a broad array of products and services that enable less invasive
care for some of life's most threatening medical conditions. For
more information visit www.guidant.com.
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